Congo Blue is a media production company based in Toronto, specifically working on set design and concert lighting for touring artists and bands. I was brought on by a remote operating agency's team to work on their rebrand and website update.
The project was completed amongst a small team of designers operating from separate remote locations across Toronto (Visual Designer ibra Balogun), Copenhagen (Designer/Cinematographer Tolu Alebiosu), and Osaka (Myself).
Over the course of 3-4 months, we would routinely meet with our client virtually to review each stage of the branding/web design process. The revised logo/wordmark, which can be seen throughout the assets displayed on my portfolio site’s subpage, was based on concert topology and stadium seating arrangements.
I was directly responsible for the newsletter/promotion design, staging specs visuals and templating, as well as collaborating with the rest of the design team to contribute to the early branding concepts and assisting in arranging the new brand guideline.
Our final deliverables included a comprehensive graphic standards manual, relaunched website, newsletter templates, customized plotting graphs for technical lighting specs, and additional merchandizing to support the rebrand activation.
CPG CLIENT SHOWCASE // VISUAL DESIGN // 2022-2024