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Interdisciplinary designer specializing in connecting brands with users and consumers through thoughtful, impactful design. Creating interdisciplinary creative solutions that resonate across cultures and markets, obtained through diverse international exposure from working remotely abroad for several years. Collaborating since 2019 with brands, agencies, and private clients across Canada and overseas. Excelling in branding, digital marketing, packaging, and web design to drive brand engagement and sales growth.
BRANDING // GRAPHICS // DIGITAL MARKETING // SOCIAL MEDIA CAMPAIGN // WEB DESIGN // PACKAGING // CMNS DESIGN // APPAREL // MERCHANDIZING // SIGNAGE + WAYFINDING // MOTION DESIGN FOR RETAIL // EXHIBITION DESIGN // PRODUCT PHOTOGRAPHY // PITCH DECK/PRESENTATION DESIGN
Conceptualizing, overseeing, and executing B2B & B2C digital marketing campaigns for Fabcycle: a sustainable textiles-driven retailer & their startup project management app: Sewjo. Collaborating with the UX/UI design team on mobile interfaces and web design to ensure an intuitive brand experience across mobile & desktop platforms (Mobile App, website, newsletter design systems, social channels, etc).
Served as a graphic designer and branding strategist for FIKA and its subsidiaries, collaborating with marketing and store design/merchandising teams to execute brand deliverables across digital and print platforms. Designed and refined digital marketing campaigns to enhance social media outreach and drive sales growth. Led the development of retail and office signage, wayfinding systems, and motion graphics for in-store POS displays across Canada, ensuring compliance with print production specs and industry regulations. Operated full time remotely across Canada, Southern Europe, and East Asia, accounting for time zone differences and deliverable timelines.
Executing graphic/visual design projects from client consultation stages to publishing/production. Clients and freelance projects in industries including: Restaurant and nightlife, Law Firms, Agency and lighting production companies, Responsible for establishing, managing, & maintaining client relationships while operating remotely across Canada, Portugal, Hong Kong, South Korea, & Japan. Providing creative solutions through disciplines including: branding, packaging design, apparel/merchandizing, digital campaigns, content creation, web design, UX/UI prototyping, and additional creative consultation services.
Responsible for CPG packaging design, refinement, and submission according to provided print production specs and regulations. Redesigned brand/distributor websites through a process of wireframing, re-design, & publishing based on growing needs & concerns of their respective brands. Growing social outreach and brand recognition through product/lifestyle photography, merchandizing collections, and social media campaigns targeting distributors based in Ontario. Executed AHLOT’s subsidiary brand launch event “THINKER”, creating additional campaign materials for the event’s gallery collaborators, retail pop-ups, and performers.
Working with the Vancouver/Calgary-based DMS agency’s web design team to provide rebranding solutions for service industry clients, law firms, and internal projects. Responsible for graphic standards manuals, infographics/data visualization, digital illustration, iconography systems, & asset design for web/mobile experiences. Executed additional print design projects involving signage, wayfinding, menu design, and other print deliverables
Graphic Design for Marketing Program: Formal education in branding, UX/UI & web design, print production, video editing, marketing communications, and creative strategy.
CASE STUDIES, SHOWCASING
