DYLAN TERENCE VINCE (TERRY) IS AN INTERDISCIPLINARY GRAPHIC DESIGNER SPECIALZIING IN BRAND-USER RELATIONSHIPS. WITH EXPERIENCE OPERATING REMOTELY ACROSS CANADA, ASIA, AND WESTERN EUROPE, HIS PROCESS EMPHASIZES THE UTILIZATION OF CONTEMPORARY CULTURE, BRAND POSITIONING, AND NARRATIVE AS DESIGN "WORLD BUILDING" TOOLS.
SINCE 2019, HE HAS WORKED IN-HOUSE AND AS A FREELANCER WITH EMERGING BRANDS, BUSINESSES, AND AGENCIES TO DRIVE USER ENGAGEMENT, GROW SALES, AMPLIFY BRAND NOTORIETY, AND ENHANCE CREATIVE CONTENT.
Graphic Designer and branding strategist for FIKA and their subsidiaries, working with marketing and merchandizing departments to conceptualize and execute brand deliverables across digital/print platforms. Conceptualizing, refining, and distributing digital marketing/promotional campaigns to improve social channel outreach & sales growth. Responsible for retail/office signage & wayfinding systems utilized across Ontario. Providing motion graphics and POS display screens for retail/in-store experiences across Canada based on standardized print production specs and industry regulations. Operated within Toronto and working overseas remotely.
Executing graphic/visual design projects from client consultation stages to publishing/production. Clients and freelance projects in industries including: Restaurant and nightlife, Law Firms, Agency and lighting production companies, Responsible for establishing, managing, & maintaining client relationships while operating remotely across Canada, Portugal, Hong Kong, South Korea, & Japan. Providing creative solutions through disciplines including: branding, packaging design, apparel/merchandizing, digital campaigns, content creation, web design, UX/UI prototyping, and additional creative consultation services.
Responsible for CPG packaging design, refinement, and submission according to provided print production specs and regulations. Redesigned brand/distributor websites through a process of wireframing, re-design, & publishing based on growing needs & concerns of their respective brands. Growing social outreach and brand recognition through product/lifestyle photography, merchandizing collections, and social media campaigns targeting distributors based in Ontario. Executed AHLOT’s subsidiary brand launch event “THINKER”, creating additional campaign materials for the event’s gallery collaborators, retail pop-ups, and performers.
Working with the DMS agency’s web design team to provide rebranding solutions for service industry clients, law firms, and internal projects. Responsible for graphic standards manuals, infographics/data visualization, digital illustration, iconography systems, & asset design for web/mobile experiences. Executed additional print design projects involving signage, wayfinding, menu design, and other print deliverables
Graphic Design for Marketing Program: Formal education in branding, UX/UI & web design, print production, video editing, marketing communications, and creative strategy.
BRANDING // GRAPHICS // DIGITAL MARKETING // SOCIAL MEDIA CAMPAIGN // WEB DESIGN // PACKAGING // CMNS DESIGN // APPAREL // MERCHANDIZING // SIGNAGE + WAYFINDING // MOTION DESIGN FOR RETAIL // EXHIBITION DESIGN // PRODUCT PHOTOGRAPHY // PITCH DECK/PRESENTATION DESIGN