Since it's legalization across Canada in 2018, the cannabis/cbd industry has boomed across the country presenting an opportunity to capitalize on the serge of market potential. The primary goal of my time working with these brands was normalization. Approaching a historically stigmatized product with the same sincerity that I would any other product or service available on the market was integral to the success of our product launches, events, sales campaigns, and web experiences.

Working in-house and through freelance collaboration, this collection includes deliverables designed for Cannabis brands across Canada. Brands include CPG manufacturers and retailers respectively: FIKA, Thinker, AHLOT, Ganjika House, and Spinach.

Connecting with brands primarily based in the Greater Toronto Area, I collaborated with marketing and merchandizing departments respectively to execute brand deliverables and marketing campaigns. These include: product launches, promotional campaigns, merch/apparel drops, CBG packaging/print production, interior/exterior signage, POS screen design, and web design updates.