KSW Law is a Surrey-based law firm focused on grassroots values and community development.

As part of a team operating out of Vancouver and Western Europe, I was responsible for delivering the graphic standards manual for KSW's rebranding, illustration/iconography systems detailing their various legal practices, as well as assisting the web design team with additional assets required for the final web launch.

Taking a holistic and reliable approach to KSW's new brand identity, a traditional colour palette was selected with a Serif/Sans Serif typographic pairing of Larken and Inter. Evoking a sense of confidence and professionalism was an integral discussion point through the branding process at all levels. The iconography and illustration systems were then implemented into the final website as part of KSW's visual language.

‍